BuildFirstSite
Web design & development · Australia
Your best new customers are often your old ones. When someone has not booked or bought in a while, they get a well-timed, personal message from you, automatically, with consent and an unsubscribe built in.
A win-back campaign is a short series of messages sent to customers who have not returned for a set time, such as 90 days since their last booking. Each message is personal and useful (a reminder, a check-in, an offer if you choose), and it stops as soon as they book or unsubscribe.
Most customers do not leave because they were unhappy. They get busy and forget. Following up by hand means remembering who is overdue, writing each message and keeping track, so it rarely happens.
Sound familiar?
No booking or purchase for the period you choose, such as 60 or 90 days.
By email or SMS, in your voice, using their name and what they last had.
Up to three messages, spaced out, and it stops the moment they respond.
Bookings, questions and unsubscribes are handled automatically or sent your way.
Due-for-a-service messages for trades, car care, salons, clinics and pet services.
A friendly note after a long gap, without a discount if you would rather not give one.
For online stores: a message to customers who bought once and never came back.
Ask happy customers for a Google review at the right moment, which also helps you rank locally.
Every message identifies your business and includes a working unsubscribe.
People who have just booked, complained or unsubscribed are left out automatically.
An illustration of how this automation works, not a client result.
Typical set-up: 5–7 business days. Price: a fixed written quote after the free automation audit.
Works with tools you already use
Optional Care plan keeps it monitored and fixed when a tool changes.
The engineer who builds your automation is the one you talk to. Your day-to-day contact is in Australia.
Accounts in your name, data in your tools, every workflow documented. No platform subscription to keep paying us for.
No hourly billing. You get the scope and one fixed price after the free audit, before any work starts.
Yes, when it follows the Spam Act 2003: you need consent (which existing customers can often give through an ongoing relationship), every message must identify your business, and there must be a working unsubscribe. We build all three in and tell you if a list does not qualify.
Not if it is well timed and genuinely useful. We keep it to a few messages, written in your voice, and it stops as soon as someone books or opts out.
No. Reminders and check-ins often work on their own. Offers are your choice.
SMS is read more quickly; email costs less and suits longer messages. Many businesses use one of each in the sequence.
From your booking system, online store, CRM or a spreadsheet. During the free audit we check what you have and whether consent is in place.
It depends on the number of messages and where your customer data lives. You get a fixed written price after the free automation audit. SMS sending fees are paid directly to the provider.
Answer four questions and get a written automation map with a fixed price. Free, no obligation.
Get my free automation auditGet a quote