BuildFirstSite
Web design & development · Australia
Short answer: a landing page starts at $800 AUD, a business website at $1,900 AUD, and a custom e-commerce store at $4,500 AUD. But there is a lot more to the picture.
Get a fixed quoteBook a free call

A landing page is a single-page website designed to do one thing — convert visitors into leads or customers. Common uses include Google Ads campaign pages, product launch pages, waitlist sign-ups, and event registrations.
At Build First Site, landing pages start at $800 AUD and are typically delivered in around 2 weeks. They include responsive design, a contact form, basic SEO setup, and hosting on Vercel (free for most business sites).
Freelancers on Upwork or Fiverr can go lower ($200–$400), but quality varies significantly and SEO is rarely included.
A professional small business website typically includes 3–7 pages (Home, About, Services, Contact, FAQ), is fully mobile-responsive, and comes with on-page SEO, a contact form, and Google Maps integration if applicable.
At Build First Site, small business websites start at $1,900 AUD and are delivered in 2–3 weeks. That includes schema markup, a sitemap, a fast Next.js build, and 30 days of free post-launch support.
Web agencies in Sydney and Melbourne typically charge $5,000–$15,000 for the same scope — the difference is overhead costs. As an independent studio, we pass that saving directly to you.
A custom e-commerce build includes product listings, a cart, Stripe checkout, order management, and an admin dashboard for managing your inventory. It is built to your exact business logic — not a template.
Shopify starts at $39/month (~$470/year) and charges 0.5–2% transaction fees on top of Stripe's fees. On $200,000 annual revenue, that is $1,000–$4,500/year going to Shopify forever. A custom-built store has no platform fees beyond hosting.
Build First Site's e-commerce stores start at $4,500 AUD. They use Stripe for payments (around 1.75% in Australia, no additional platform fee), with full code ownership on delivery.
Wix, Squarespace, and Webflow are great tools — but they are not free. Wix Business costs around $32/month ($384/year). Over 5 years that is $1,920 AUD in platform fees, and you never own the site.
A $1,900 custom-built website hosted on Vercel's free tier costs $0/month in perpetuity. Over 5 years you are ahead by $2,920 — and you own everything.
The bigger cost with DIY builders is your time. Building a professional website on Wix from scratch takes 40–100 hours for most business owners. At even $50/hour of your time, that is $1,900–$5,000 of opportunity cost.
Hosting is the ongoing cost to keep your website live on the internet. The good news: for most small business websites, hosting can be completely free.
All sites built by Build First Site are deployed on Vercel's free tier by default — $0/month in hosting for most small business sites. You can always migrate to a paid plan or different host later; you own the code.
The Australian market average for a small business site sits between $6,500 and $10,000, with DIY platforms from $500 and agencies reaching $50,000. Our published prices are $800 for three to five pages, $1,900 for up to ten, $3,500 for unlimited and $4,500 for e-commerce, all AUD before GST.
For an Australian small business, $800 to $4,500 AUD covers almost every realistic case: $800 for a three to five page presence, $1,900 for up to ten pages, $3,500 with no page cap, $4,500 for an online store. Agencies commonly quote $5,000 to $15,000 for the same scope, and most of that gap is overhead rather than build work.
Building costs $800 to $4,500 AUD with us depending on page count and whether you need e-commerce. Across the wider market, expect $500 to $3,000 for a DIY platform build, $500 to $2,000 from a freelancer for something basic, $3,000 to $7,000 from a small studio and $10,000 upward from a full agency.
Free to about $60 AUD a month depending on the build. A modern static site runs free on Vercel indefinitely for typical small business traffic, and we include the first year regardless. WordPress needs managed hosting at roughly $15 to $60 a month, which is a real ongoing cost people forget when comparing build prices.
With a custom build you own, it can be $0 — hosting is free on Vercel for most small business sites and there is no platform fee. Wix and Squarespace charge $15 to $58 a month indefinitely. Our optional Care + SEO plan is $250 a month and cancels with 30 days notice; nothing about the site stops working if you do not take it.
A basic landing page costs $800–$1,500 AUD. A business website (3–7 pages) costs $1,900–$5,000 AUD. A custom e-commerce store costs $4,500–$10,000 AUD. DIY builders like Wix cost $20–$50/month but have limitations. Prices vary based on design complexity, number of pages, and custom features needed.
A professional small business website in Australia typically costs between $1,900 and $5,000 AUD for a custom-built solution. This includes design, development, mobile responsiveness, basic SEO, and 30 days of post-launch support.
A custom e-commerce website in Australia costs $4,500–$10,000 AUD depending on the number of products, payment integrations, and custom features. Shopify plans cost $39–$399/month with additional transaction fees. A custom-built e-commerce store has no monthly platform fees beyond hosting.
Wix costs $20–50/month ($240–$800/year) with template limitations and no code ownership. A professional web developer costs $1,900+ upfront but you own the site forever with no monthly fees. Over 3 years, the total cost is often comparable — but the custom site performs significantly better in SEO and conversions.
Tell us what the business needs to do and we will send back a written scope with a fixed AUD price within one business day.
Get a fixed quoteBook a free call