Australia · 2026 Pricing Guide
How Much Does a Website Cost in Australia?
Short answer: a landing page starts at $600 AUD, a business website at $2,000 AUD, and a custom e-commerce store at $4,000 AUD. But there's a lot more to the picture.
Last updated: July 2026 · Written by Aman Singh, Build First Site
Website cost summary — Australia 2026
| Website Type | Price Range (AUD) | Timeline |
|---|---|---|
| Landing page (1 page) | $600 – $1,500 | ~2 weeks |
| Small business website (3–5 pages) | $2,000 – $5,000 | 2–3 weeks |
| Corporate website (5–10 pages) | $5,000 – $12,000 | 4–6 weeks |
| E-commerce store (custom) | $4,000 – $10,000 | 4–6 weeks |
| AI / SaaS web application | $5,000 – $20,000+ | 6–12 weeks |
| DIY builder (Wix/Squarespace) | $20–50/month | Your time to learn |
Landing page cost in Australia: $600 – $1,500 AUD
A landing page is a single-page website designed to do one thing — convert visitors into leads or customers. Common uses include Google Ads campaign pages, product launch pages, waitlist sign-ups, and event registrations.
At Build First Site, landing pages start at $600 AUD and are typically delivered in around 2 weeks. They include responsive design, contact form, basic SEO setup, and hosting on Vercel (free for most business sites).
Freelancers on Upwork or Fiverr can go lower ($200–$400), but quality varies significantly and SEO is rarely included.
Small business website cost in Australia: $2,000 – $5,000 AUD
A professional small business website typically includes 3–7 pages (Home, About, Services, Contact, FAQ), is fully mobile-responsive, and comes with on-page SEO, a contact form, and Google Maps integration if applicable.
At Build First Site, small business websites start at $2,000 AUD and are delivered in 2–3 weeks. That includes schema markup, sitemap, a fast Next.js build, and 30 days of free post-launch support.
Web agencies in Sydney and Melbourne typically charge $5,000–$15,000 for the same scope — the difference is overhead costs. As an independent studio, we pass that saving directly to you.
E-commerce website cost in Australia: $4,000 – $10,000 AUD
A custom e-commerce build includes product listings, a cart, Stripe checkout, order management, and an admin dashboard for managing your inventory. It's built to your exact business logic — not a template.
Shopify starts at $39/month (~$470/year) and charges 0.5–2% transaction fees on top of Stripe's fees. On $200,000 annual revenue, that's $1,000–$4,000/year going to Shopify forever. A custom-built store has no platform fees beyond hosting.
Build First Site's e-commerce stores start at $4,000 AUD. They use Stripe for payments (1.75% in Australia, no additional platform fee), with full code ownership on delivery.
DIY vs hiring a professional in Australia
Wix, Squarespace, and Webflow are great tools — but they're not free. Wix Business costs ~$32/month ($384/year). Over 5 years that's $1,920 AUD in platform fees, and you never own the site.
A $2,000 custom-built website hosted on Vercel's free tier costs $0/month in perpetuity. Over 5 years you're ahead by $2,920 — and you own everything.
The bigger cost with DIY builders is your time. Building a professional website on Wix from scratch takes 40–100 hours for most business owners. At even $50/hour of your time, that's $2,000–$5,000 of opportunity cost.
What makes a website cost more in Australia?
- →Number of pages and features — more pages = more design and development time
- →Custom design vs template — a fully custom design costs more but looks unique
- →E-commerce complexity — variants, subscriptions, custom checkout flows add time
- →Integrations — CRM, booking systems, APIs, payment gateways beyond Stripe
- →Who you hire — a large Sydney agency charges 3–5x more than an independent developer for the same quality work
- →Ongoing maintenance — some providers bundle monthly retainers; Build First Site includes 30 days free and then offers optional retainers from $600/month
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