Affordable Website Design for Small Business
Most Australian agencies will not tell you a price until you have sat through a discovery call. Ours start at $800, every figure is published on this page, and there is no monthly fee afterwards because you own the code. You also get a free homepage design before you spend anything.
Get an estimateBook a free callStarting prices
What’s included, then what it costs. For context, a custom small-business site from an Australian agency is commonly quoted at $5,000–$15,000, and a DIY builder costs $1,260–$3,300 over five years without you ever owning the site. Every figure below is a starting point. Your estimate depends on what your project needs, and we send it in writing, phase by phase, after we have talked it through.
| Package | What’s included | Delivery | Price |
|---|---|---|---|
| Starter A credible presence, live in a week. | 3–5 pages | 5–7 days | From$800or 4 × $200 |
| Business A stronger site built to bring in enquiries. | Up to 10 pages | 2–3 weeks | From$1,900or 4 × $475 |
| Growth For bigger sites: multiple services, locations or features. | 10+ pages | 3–4 weeks | From$3,500or 4 × $875 |
Ongoing Care from $79/month, or Care + SEO at $250/month. Both optional, cancel with 30 days notice. Your homepage is designed free before you pay anything. See all pricing →
All prices AUD · GST not included · You own the code
What affordable actually means here
Affordable is a word every agency uses and almost none of them define. Here is our definition: a starting price you can read before you contact us, no monthly platform fee, and full ownership of the code so you are never paying to stay.
A three to five page site is $800. Up to ten pages is $1,900. Ten pages or more is $3,500. E-commerce is $4,500. Those are the numbers, in AUD, before GST. Nothing changes unless the scope changes, and if it does we re-quote openly rather than quietly adding hours.
Cheap is a five-year number, not a sticker price
There are cheaper quotes than ours in Australia. Some start under $400. If the sticker price is the only number you compare, we lose that comparison — so here is the number that actually decides what a website costs you.
A website has two costs: what you pay to have it built, and what you pay every month afterwards to keep it online and keep it yours. The second is the one nobody puts on a pricing page, and across five years it is usually the larger of the two.
Five-year cost = build price + (monthly fee × 60) + the cost of rebuilding if you ever need to leave.
Our column of that sum is short: $800 to build, no monthly fee because you host it yourself, and nothing to pay if you leave because the repository is already yours. The other column depends on who you are comparing us with — so do the multiplication on whatever quote you are holding. If a provider will not tell you the monthly fee, or cannot say what happens to your site if you stop paying it, that is your answer.
The full platform-by-platform breakdown — what Wix, Squarespace, Shopify and Australian WordPress hosts actually charge, and which renewal prices jump — is on what website hosting costs. For what drives the build price rather than the running cost, see what a website costs in Australia.
See your homepage designed before you pay anything
Choosing a web designer is mostly guesswork. You look at their portfolio, you hope your project turns out the same, and you find out after you have paid a deposit.
So we removed that risk. Tell us about your business and we will design your homepage first, using your real business name, your services and your photos. You see the actual design for your business, not a template with someone else stretched across it.
- Completely free. No deposit, no commitment, no obligation to continue.
- Your business, not a sample. Real name, real services, real content.
- A design, not a live site. You get the homepage design so you can judge the quality before spending anything. The working build starts once you decide to go ahead.
- Yours to walk away from. If you do not like it, that is genuinely the end of it.
Ask for one from the contact page and tell us what the business does.
Why we can charge $800 when agencies charge $5,000
Not because the work is worse. Because the overhead is smaller and we do not have to recover it from you.
A $5,000 quote for a five page site is not five thousand dollars of building. It is roughly a thousand dollars of building and four thousand of everything else. We stripped out the everything else.
What you still get at $800
- Custom design. Not a template with your logo dropped in.
- Built on Next.js. The same stack large tech companies use, not a page builder.
- SEO from the first line. Semantic HTML, structured data, meta, sitemap - wired in during the build, not sold back to you later.
- Mobile first. Roughly 68% of Australian traffic is mobile, so that is where we start.
- Full code ownership. Repository and hosting in your name.
- Hosting included for year one, then free on a plan such as Cloudflare Pages for most small business sites.
Nothing is withheld to make a cheaper tier look worse. The only variable is how many pages you need - the full breakdown is on the pricing page.
When cheap is a false economy
Worth saying plainly, because it is the honest part of a page like this. Cheap becomes expensive when:
- The site is built on a platform you cannot leave, so moving means paying to rebuild.
- SEO was not included, so nobody finds it and you pay a second agency to retrofit it.
- You do not get the code, so every small change has to go back through them.
- It is a template thousands of other businesses are using, so it builds no distinctiveness.
- There is a monthly fee that never ends and buys you nothing you keep.
A $20 a month builder is $1,200 over five years and you own nothing at the end of it. We set the real numbers out in what a website actually costs in Australia and in Wix vs a custom website.
Who this suits
Tradies, cafes, clinics, agents, consultants, retailers - any Australian small business that needs a credible site that brings in enquiries and does not want to spend five figures finding out whether it works. If you are in the trades specifically, the tradie website page covers suburb pages and click-to-call in more detail.
Common questions
How much is a landing page?
A single landing page falls inside our Starter package at $800 AUD, which covers three to five pages — so a one-page build costs the same as a small site and you may as well use the pages. Across the market a standalone landing page runs roughly $500 to $2,500 depending on whether the design is custom and whether copy is included.
How much does a small business website cost in Australia?
Ours are published: $800 AUD for three to five pages, $1,900 for up to ten pages, $3,500 for ten pages or more, and $4,500 for e-commerce. Australian agencies commonly quote $3,000 to $10,000 for the same scope. Your own estimate depends on what your project needs.
Is the free homepage design really free?
Yes. You tell us about the business, we design your homepage using your real content, and you look at it. No deposit, no commitment, no obligation to continue. It is a design rather than a working site - the build begins only if you decide to go ahead.
Is a cheap website going to look cheap?
It should not, and you do not have to take our word for it. Open hsracegear.com, mobilearmour.com.au or banishshoes.com and run a speed test on any of them. Then ask for the free homepage design and judge your own before paying anything.
What is not included in the price?
Domain registration (roughly $15 to $20 a year), premium stock imagery or paid fonts if you specifically request them, and any third-party subscriptions such as an email marketing platform. Hosting is included for the first year. We tell you before you commit, not after.
Why is this so much cheaper than the quotes I am getting?
Because a large part of an agency quote is office lease, sales staff, account management and an unpaid discovery phase recovered across clients. We do not carry that overhead, so the price reflects the build rather than the business around it.
Tell us about your project
Tell us what the business needs to do. We will talk it through, then send a plan and an estimate, phase by phase.
Get an estimateBook a free call