Websites for agents and agencies
Your listings already appear on the major portals. Your website has a different job: convincing a vendor that you are the agent to hand the listing to in the first place.
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What most agent websites get wrong
- They compete with the portals. Trying to out-search realestate.com.au is a losing fight. Your site should win the vendor, not the buyer — buyers are already on the portals.
- No appraisal capture. The highest-value action on an agent website is a vendor requesting an appraisal. Most sites bury it or do not offer it at all.
- Franchise template with no local proof. If your site looks identical to every other office in the network, nothing tells a vendor why you specifically.
- Sold results not shown. Vendors want evidence you sell in their street. Recent sold listings with real numbers do more than any amount of copy.
What we build into every agent site
- Appraisal request form as the primary action
- Recent sold results with suburb and outcome
- Agent profiles that read like people, not directory entries
- Suburb pages for the areas you genuinely work
- Property listings synced from your CRM where possible
- Testimonials from real vendors, verifiable
- Fast mobile pages — most property browsing is on a phone
- Schema markup for listings and agent profiles
Where a website will not help
If your problem is buyer volume, a website is the wrong tool — the portals own that traffic and always will. A website earns its keep on the vendor side, where the decision is about trust rather than inventory. If you are winning plenty of listings and just need more buyers, spend the money on the portals instead. We would rather say that than take the project.
How pricing works
Every project is different, so we do not quote off a price list. Tell us what you need, we talk it through on a short call, and you get a written estimate, broken into phases if that suits your budget. Typical starting points are on our pricing page.
Further reading
Related reading for agents: web design Sydney, what a website costs in Australia, website checklist.
Common questions
How much does a real estate website cost in Australia?
It depends on what you need: the number of pages, features such as bookings, payments or logins, and any integrations. After a short call we send a written estimate, broken into phases if that suits your budget. Typical starting points are on our <a href="/pricing/" class="color-green-900">pricing page</a>.
Can my listings sync automatically from my CRM?
Usually yes, depending on your CRM and whether it exposes an API or feed. This is quoted as a custom build because the work depends entirely on the system you already use. We will tell you upfront if your CRM makes it impractical.
Should I build suburb pages for every area I cover?
Only for suburbs where you genuinely work and have sold. Thirty near-identical suburb pages is the scaled-content pattern Google penalises, and a site-wide demotion would take your good pages with it. Fewer, better pages win.
How long does an agent website take?
Five to seven business days for a simple site, two to three weeks with suburb pages and forms. CRM integration adds time depending on the system.
Do I own the website?
Completely — source code, repository and hosting account in your name, independent of your franchise or CRM provider.
Tell us about your project
Tell us what the business needs to do. We will talk it through, then send a plan and an estimate, phase by phase.
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