MOTORSPORT / E-COMMERCE📍 Australia

HS Race Gear

A premium racing e-commerce store, built from scratch

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HS

3D viewer

Product experience

Full Stripe

Checkout

Custom admin

Back office

$0 / sale

Platform fees

The Challenge

Understanding the problem

HS Race Gear sells high-end racing suits and gear where fit and finish matter enormously — customers spend serious money and need to trust exactly what they are buying. An off-the-shelf template store could not show the product the way the brand needed, and generic "small / medium / large" sizing does not work for made-to-measure race wear.

The brand needed a store that felt as premium as the product, let buyers inspect gear in 3D, captured precise measurements at checkout, and gave the owner a real back office to manage inventory and orders — without paying a platform a cut of every sale.

The Marketing Angle

In the high-stakes Australian motorsport market, precision and trust are paramount. By introducing custom made-to-measure sizing and an interactive 3D product preview, we helped HS Race Gear build immediate buyer confidence, resulting in a dramatic reduction in sizing inquiries and direct conversion growth.

Our Approach

How we delivered results

01

Interactive 3D product viewer

We built a real-time 3D viewer with Three.js so shoppers can rotate and inspect gear from every angle before buying. It loads progressively so the experience stays fast even on mobile connections, giving the confidence a flat photo never could.

02

Made-to-measure ordering

Custom measurement forms capture the exact sizing data the brand needs for made-to-order race wear, validated on the client side and attached directly to each order so nothing gets lost between checkout and production.

03

Full Stripe checkout — zero platform fees

A complete Stripe checkout handles payments, taxes, and order confirmation emails. Because the store is custom-built rather than rented from a SaaS platform, the brand keeps 100% of every sale beyond standard payment processing.

04

Bespoke admin dashboard

We shipped a custom admin panel for managing products, inventory levels, and incoming orders — a single place for the team to run the store day to day, with no monthly subscription and full ownership of the data.

✓

Final Outcome

"The result is a store that matches the quality of the product it sells — fast, ownable, and free of per-sale platform fees. HS Race Gear now controls its own catalogue, checkout, and customer data end to end."