HOSPITALITY📍 Fitzroy, Australia

Marlow & Vine

A hospitality site that keeps bookings commission-free

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MV

Direct, 0% commission

Bookings

Indexable, no PDF

Menu

Restaurant + Menu

Schema

Editorial

Design

The Challenge

Understanding the problem

Marlow & Vine, a Fitzroy brunch café and wine bar, wanted a site that looked as considered as the venue — and, crucially, one that kept table bookings direct instead of handing a commission to a third-party platform on every cover.

The old habit of uploading a menu PDF also had to go: PDFs are slow, unreadable on phones, and invisible to search engines.

The Marketing Angle

With third-party booking platforms taking up to 10% commission per seat, Australian hospitality businesses are facing tighter margins than ever. Marlow & Vine's direct booking engine bypasses intermediaries, ensuring they retain 100% of their table revenue.

Our Approach

How we delivered results

01

Editorial, full-bleed design

A full-bleed hero and considered layout give the site the editorial feel of a good food magazine, matching the atmosphere of the venue itself.

02

Real, tabbed menu — no PDFs

The menu is built as fast, mobile-friendly tabbed content that customers can actually read on a phone — and that search engines can index, unlike a buried PDF.

03

Provider-agnostic direct bookings

Table booking is wired so the venue keeps zero-commission direct reservations, rather than paying per-cover fees to a booking marketplace on bookings it earned itself.

04

Restaurant & Menu schema

Restaurant and Menu JSON-LD helps the venue appear correctly in local search and rich results, so nearby diners find it when they search.

✓

Final Outcome

"Marlow & Vine got a site as polished as the room — and one that protects its margins by keeping bookings direct and its menu discoverable in search."